The average B2B buyer needs 8–12 touches before deciding. If your sequence stops at three, you are paying for traffic and giving the conversion to whoever has the patience to follow up properly.
Segment Before You Sequence
Different buyer personas need different nurture paths. Build at least three: founder/owner, ops lead, and IC. The same email to all three converts none of them.
Lead with Value, Not Pitches
70% of touches should educate, 20% should engage, 10% should ask. Flip that ratio and your unsubscribe rate punishes you immediately.
Trigger on Behavior
A drip on a calendar is a drip in 2010. A drip triggered by a pricing-page visit, a webinar attendance, or a feature-doc click is a drip in 2026 — and it converts at multiples.
Take Action
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